Privacy policy

Privacy Policy

Last updated: January 7, 2025

This Privacy Policy describes how The Tag (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from the-tag.uk (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email.

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information including your username, password, security questions and other information used for account security purposes.

  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.

  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested.

  • Third parties that collect information when you visit our Site, open or click on emails we send you, or interact with our Services or advertisements.

How We Use Your Personal Information

We use your personal information to:

  • Provide Products and Services: Process payments, fulfill orders, send notifications related to purchases, manage accounts, and arrange for shipping and returns.

  • Marketing and Advertising: Send promotional communications via email, text message, or postal mail and show advertisements for products or services.

  • Security and Fraud Prevention: Detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.

  • Communicating with You and Service Improvement: Provide customer support and improve our Services.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Blocking Cookies may impact your user experience and may cause some of the Services to work incorrectly.

How We Disclose Personal Information

We may disclose your personal information to:

  • Vendors or third parties who perform services on our behalf (e.g., IT management, payment processing, customer support, fulfillment and shipping partners).

  • Business and marketing partners.

  • Legal and regulatory authorities when required by law.

We do not sell your personal data to third parties.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children.

Security and Retention of Your Information

We implement security measures to protect your personal data from unauthorized access. However, no online transmission is completely secure. We retain personal data as long as necessary for legal, operational, or regulatory reasons. After this period, your data will be securely deleted or anonymized.

Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data.

  • Correction: Request corrections to inaccurate or incomplete data.

  • Erasure: Request deletion of your data where applicable.

  • Restriction: Request limited processing of your data.

  • Objection: Object to processing for direct marketing or legitimate interests.

  • Portability: Request transfer of your data to another service provider.

To exercise your rights, please contact us at info@the-tag.com

Complaints

If you have complaints about how we process your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

International Users

Your personal information may be transferred, stored, and processed outside your country. If we transfer your personal information out of Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at info@the-tag.com or contact us at:

PLUMA BLANCA LTD
Kilmuir House, 14, London, ENG, SW1W 8TH, GB
Email: info@the-tag.com